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Residential Developer
A developer needed qualified site-visit enquiries for a new residential project within a fixed launch window.
2
Channels tracked
90 days
Launch window
By source
Enquiry attribution
The challenge
Previous campaigns generated volume but the enquiries rarely converted to site visits, and there was no way to tell which channel was responsible.
The solution
We rebuilt the campaign structure across Meta and Google Ads, tightened audience and keyword targeting to buyer intent, and set up conversion tracking so enquiry quality could be measured by source.
The results
Enquiries are now attributable by channel, and budget moves toward the sources producing actual site visits.
Previous campaigns generated volume but the enquiries rarely converted to site visits, and there was no way to tell which channel was responsible.
We rebuilt the campaign structure across Meta and Google Ads, tightened audience and keyword targeting to buyer intent, and set up conversion tracking so enquiry quality could be measured by source.
Enquiries are now attributable by channel, and budget moves toward the sources producing actual site visits.
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